Guerrilla Marketing Methods – Vehicle and Body Advertising

This space for rent: Attractive signs for your business are great, but they are stationary; the only people who see them are those who walk or drive by them. In many ways, mobile signs can attract more attention.

What better way to get your signs in motion than to put them on a moving vehicle, or a moving person?

What is it?

Vehicle advertising: The most obvious examples are the small signs you may have seen on city buses. Transportation companies often rent space on their fleet vehicles to advertisers as an additional source of income. This means anywhere the bus goes, your advertising will be seen by the people in the area, both foot traffic and vehicle traffic.

Other forms of vehicle advertising include:

  • Interior bus signs
  • Taxi and limo billboards
  • Bumper stickers
  • Vehicle wraps
  • Self-service

Body advertising: How about a walking, talking advertisement for your business? You can find people who are willing, for a small fee, to wear temporary tattoos advertising your product or service. These tattoos often make a great conversation piece, and can make a lot of people aware of your business.

How do you do it?

Vehicle advertising: For bus, taxi, and limo advertising, contact your local transportation companies and ask about their ad rates for fleet vehicles. You will probably need to supply your own designs for the ads, but the rates are often fairly inexpensive for the amount of exposure you’ll receive. Be sure to spend a lot of time coming up with a catchy advertisement!

You can have custom bumper stickers printed for your business. It’s a good idea to feature your (easy to remember) website prominently on a custom bumper sticker. Give them away to family, friends, customers, and at community events. Consider supplying free bumper stickers to other local businesses, to give away to their customers.

Vehicle wraps are partial or full vehicle advertisements that generate some interesting reactions. You pay people — usually those who drive back and forth to work every day — to have their personal vehicles “wrapped” with advertisements for your business.

You can also wrap your own personal vehicle, or get body or window detailing done with your business information. No matter where you drive, you will constantly be advertising your product or service!

Body advertising: Your first step here is to design a compelling temporary tattoo that people can identify quickly with your business. Again, it is a good idea to prominently feature your URL in the design, to allow prospective customers to find more information quickly.

When choosing people to wear your temporary tattoos:

  • Decide how much you’re willing to pay each person you recruit. You may want to base this on the number of days the tattoo should remain visible and in good condition.
  • Specify where the tattoo should be worn. The back of the hand is a good, prominent place, though some advertisers have requested that people place them on their foreheads.
  • Instruct the recruits as to what information you’d like them to give when people ask about their tattoos. You may want to consider providing them with business cards, brochures, bookmarks, or other promotional items to hand out to those who show interest.
  • Ask them to keep track of how many people they talk to concerning the tattoos, so you can use the information in your marketing calculations.

Summary

  • Vehicle and body advertising serve as mobile signs for your business
  • There are many different forms of vehicle advertising, some more expensive than others
  • Body advertising is enlisting other people to place advertisements for your business on a visible part of their bodies
  • Vehicle and body advertisements must be eye-catching and compelling in order to attract interest
  • You will need an easy-to-remember URL to incorporate prominently in your vehicle or body advertising design
  • Don’t forget to enlist yourself, your personal vehicle, and your own body as advertising tools for your business!

What Does an Online Ad Designer/Copywriter Do?

For individuals involved with online marketing, ad designers and copywriters are regularly used to ensure that ad campaigns generate the maximum impact. Without ad designers and copywriters, it would be very difficult for online advertising to function properly and effectively. Setting up an advertising campaign takes real professional help. Ad designers and copywriters will work with ad servers and other marketing companies to actually design the online advertisements and promotional writing that will work to convert new sales.

An advertising designer will have to spend time with photo manipulation, graphical software, and also need to learn various programming languages. Nowadays, an ad creative can take many different formats, from a simple image banner to a fully user-interactive advertisement. An ad designer uses the text that a copywriter produces to bring to life a visually attractive creative. This means implementing the text as well as any additional graphical components into a professional format that will display properly across different screen resolutions, different devices, and different locations such as in sidebars, below post headings, within text articles and even in e-mail newsletters. Advertising designers will have to incorporate multiple web elements and in some cases will include video and animations to really attract the readers eye. Advertising design is constantly changing. In order to attract new customers and see better conversion rates, designers have to get creative and produce something unique every time they go to work. Advertising designers are extremely creative people who are constantly seeking to bring new advertising ideas into ads that generate large amounts of interest and sales for their clients.

Working hand-in-hand with online ad designers are copywriters. Copywriters are the ones who are responsible for actually writing online advertising with language that works to convert new customers. It is a tough business and there are people that attend school simply to learn how to do it professionally for marketing purposes. Good copywriting will speak to its audience and instantly attract the reader, drawing them in and causing them to click on the advertisement to learn more information. A copywriter needs to be extremely clever and careful with their words. Quite often, copywriters will struggle with the same sentences for hours until they are able to get them absolutely perfect. Some copywriters carry design skills that allow them to design their text into an advertisement afterwards, but some professional copywriters simply work with other professionals to provide professional advertising services. In these instances, copywriters will need to send off their information to the designers so that the finished advertisement can be created and laid out perfectly for web use. These two job positions support each other tightly and any advertiser knows that it is important to employ the best ad designer and the best copywriter.